Project Overview
What does a hero mean to you? Olsen’s Diner is a twenty-four hour classic style diner with modern touches. The theme of the restaurant and subsequent menu and cookbook design is the seven archetypes of a hero: the savior, the misfit, the grizzled old timer, the everyman, the anti-hero, the prodigy, and the un-hero. Each archetype is given a section of the menu and cookbook respectively. The concept formed out of the idea of “eating with your heroes” and what that might mean to a person.